Iktsuarpok
An English-language arthouse feature ready for cultural discovery, impact screenings and ticketed experiential editions.
Marketing partnership proposal
Cinema
made cultural.
A focused marketing mandate for Iktsuarpok and a national growth architecture for Cinema Salon—built around credible voices, intimate rooms and ideas that travel.
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The opportunity
Two properties.
Two distinct jobs.
BrokeBuster Films is building an award-winning feature and a cultural format with the potential to travel. The film needs discovery. The IP needs a system.
Cinema Salon
A trademarked intimate gathering—one room, one film, one conversation—with the potential to become a recurring national IP.
The mandate
Create attention.
Build the route.
01Build a distinctive marketing position for Iktsuarpok.↗
02Activate credible influencers, artists, critics and community voices.↗
03Turn themes and festival proof into social discovery and engagement.↗
04Open collaboration conversations with venues, brands, platforms and public figures.↗
05Build a repeatable North, West and South India growth model for Cinema Salon.↗
Workstream one
Marketing
Iktsuarpok.
A cultural campaign that earns attention through relevance, credible voices, memorable participation and carefully chosen collaborations.
Film positioning & campaign foundation
Define how the film enters culture: its audience, narrative pillars, proof, voice and path from discovery to screening advocacy.
- Positioning and audience architecture
- Message and proof-point framework
- Festival-to-screening campaign journey
Influencer & opinion-maker network
Identify the people whose cultural credibility can introduce the film to the right communities.
- 40-name researched longlist
- 20-name priority network with activation role
- Personalised outreach to 10 names + one follow-up
- Creator costs paid separately by BrokeBuster Films
Social & digital content system
Translate the film's world, creative process, critical proof and audience experience into a coherent publishing system.
- 4–5 content pillars
- 30 content ideas across formats
- 12-week indicative calendar
- Cast, filmmaker, critic and community content routes
Engagement concepts
Give audiences meaningful ways to participate in the film's themes and extend the screening conversation.
- Up to eight campaignable ideas
- Preview circles and cultural screenings
- Audience reflection and referral formats
- Community, book, poetry, theatre and queer partnerships
Collaboration ideas, proposals & outreach
Develop culturally credible partnership ideas for venues, brands, foundations, platforms, celebrities and artists—then open a focused first round of conversations.
6Collaboration concepts
3Proposal formats
25Prospect shortlist
10Personalised outreaches
Workstream two
Taking Cinema Salon
across India.
A phase-one national expansion blueprint across North, West and South India—designed to protect the intimacy of the Salon while making its growth repeatable.
North India
West India
South India
National expansion strategy
Define the IP's role, city-selection logic, operating formats and phased path from founder-led editions to durable regional chapters.
- Owned, co-hosted and partner-supported models
- Regional sequencing and readiness criteria
- Audience retention across editions
- Standards that preserve curation and intimacy
Regional & city opportunity mapping
Identify where Cinema Salon should travel first and who can help it land credibly.
- Nine priority cities—three per region
- 30 probable collaborators, hosts and venues
- Institutions, clubs, universities, arts spaces and hospitality
- City readiness score and recommended entry route
Nine local marketing playbooks
A modular plan, customised for every priority city, covering the full route from discovery to attendance and advocacy.
- Audience clusters and local partners
- Launch communication and content opportunities
- Invitation, registration and referral mechanics
- Pre-event, event-day and post-event activity
- KPIs for reach, registration, attendance and return interest
Influencer & performance marketing
Build the repeatable paid and earned system that supports every regional edition.
- Regional creator roles and selection filters
- Paid, earned and hosted participation models
- Awareness, registration and remarketing funnel
- Channel mix, audience logic and indicative budgets
Partnership & host toolkit
Reframe Cinema Salon as a cultural platform rather than an inventory of logo placements. The toolkit will define partner fit, collaboration routes, benefit principles, outreach language and a system for capturing proof from every edition.
Reusable partnership toolkitEngagement structure
Eight weeks.
One complete foundation.
Position
Audit, film and IP positioning, audiences and message architecture.
Map
Influencer research, content system and regional opportunity mapping.
Design
Collaboration concepts, proposal formats and local marketing playbooks.
Reach out
Priority outreach, follow-up, response qualification and final handover.
Private commercial terms
The complete
engagement.
The commercial estimate is intentionally kept behind a private reveal and is excluded whenever this proposal is printed or saved as a PDF.
How we work together
Clear roles.
Better momentum.
Afternoon
- Marketing strategy, positioning and campaign architecture
- Influencer, collaborator, host and venue research
- Content, engagement and collaboration ideas
- Proposal systems and capped introductory outreach
- Regional and city-level Cinema Salon plans
BrokeBuster Films
- Timely access to films, decks, assets and proof
- Approval of messages and target lists
- Rights, permissions and talent approvals
- Ticketing, bookings, operations and on-ground delivery
- Third-party payments, negotiation and commercial closure
The next scene
A room.
A film.
A movement.
On approval, Afternoon will issue the engagement letter and advance invoice, followed by the kick-off workshop and campaign-material request.